![]() ![]() There are two sides to the entertainment sector that we see. ![]() As it turns out, some of these companies are also large users of GIS software currently. We think it will also be beneficial to maintain those relationships. GVM: Our procedural modeling software is already used by large movie and entertainment production houses. We want to explore how tighter integration of ArcGIS and CityEngine can help these users.ģD VW: During your presentation you spoke about the entertainment sector and how your software can be used in that space. A number of Procedural clients were and still is using CityEngine in their simulation workflows. GVM: Procedural Inc, which Esri acquired in 2011 was already involved in the simulation market. It also relates to our work with GeoDesign.ģD VW: How does simulation, particularly with emphasis on training and education, apply to your current activities? Most city designs and urban planning activity begin with conceptual modeling and procedural software is suitable for that purpose. GVM: A key area where our procedurals software can be used is in the area of Urban Planning and especially Master Planning. This also provides us with the opportunity to learn more about where our procedural modeling software fits into the larger 3D visualization picture.ģD VW: Can you explain how this event might fit into the current and future work related to 3D by your company? One of the key target areas for CityEngine is simulation and 3D and for that reason we thought we would explore Imagina. GVM: We are interested to learn more about the 3D Simulation industry, and how our GIS and procedural technologies could be beneficial for users in this space. 3D Visualization World editor Jeff Thurston recently interviewed Gert van Maren, 3D Product Manager at Esri R&D Center in Zürich, Switzerland to learn more about these developments and how procedural modeling is being used for 3D city planning and simulation.ģD VW: What brings you to the imagina 2012 conference in Monaco? Esri has been developing the CityEngine software that provides a 3D visualization connection to these databases. Planners are interested to connect databases with city information to these 3D visualizations. The use of 3D in urban planning, digital cities and 3D city model development is growing rapidly. ![]()
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